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Yes, I know – the building in kings cross that hosts a huge sign from a well known soft drink bottler would have to be drawing a substantial income from that.
The chances are the building in Kings Cross – which was an hotel and a shopping centre before it was an apartment block – is getting zilch from that site which would have been sold separately.
Same applies to the Avis block just down the hill where the signage rights were pre-sold by the developer. Also the signage rights on the Eastern end of the Altair building which were attached to a small apartment in the building.
The block was saved from having a commercial carbuncle on its Eastern face by the pre-Olympic planning ban on new billboards in exposed locations. The apartment owner, connected to the original developer, relinquished the signage rights to the owners corp as they were worthless.